{"id":1803,"date":"2020-03-10T16:13:50","date_gmt":"2020-03-10T22:13:50","guid":{"rendered":"http:\/\/www.constellationpolitical.com\/blog\/?p=1803"},"modified":"2020-03-10T16:13:52","modified_gmt":"2020-03-10T22:13:52","slug":"digital-advertising-events","status":"publish","type":"post","link":"https:\/\/www.constellationpolitical.com\/blog\/digital-advertising-events\/","title":{"rendered":"Case Study: Digital Advertising for Event Attendance"},"content":{"rendered":"\n<p>Republican caucus attendance in Colorado plunged 80% between 2016 and 2020. For many, attending caucus is their first step toward political involvement. This means a drop in caucus attendance could cripple a county&#8217;s volunteer recruitment. Luckily, the Gunnison county Republican Party took proactive steps to protect caucus turnout.<\/p>\n\n\n\n<p>To promote caucus attendance, the Gunnison GOP hired Constellation. Gunnison is a small county and the party had limited resources. But we were still able to design a sophisticated digital advertising campaign. Using precisely targeted digital advertising we were able to double Gunnison&#8217;s caucus registration. Gunnison county ultimately had the fifth-highest caucus turnout of any county in Colorado. Their caucus turnout rate was more than twice the statewide average.<br><\/p>\n\n\n\n<p>Read or download the case study below: <\/p>\n\n\n\n<p style=\"text-align:center\"><a href=\"http:\/\/constellationpolitical.com\/docs\/2020-caucus-case-study.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Download (opens in a new tab)\">Download<\/a><\/p>\n\n\n<p><object data=\"http:\/\/constellationpolitical.com\/docs\/2020-caucus-case-study.pdf\" type=\"application\/pdf\" width=\"100%\" height=\"1000px\">This browser does not support PDFs. Please download the PDF to view it: Download PDF<\/object><\/p>","protected":false},"excerpt":{"rendered":"<p>Using precisely targeted digital advertising the Gunnison County GOP was able to double caucus registration. Gunnison county ultimately had the fifth-highest caucus turnout of any county in Colorado. Their caucus turnout rate was more than twice the statewide average. All this while Colorado as a whole saw an 80% drop in caucus attendance.<\/p>\n","protected":false},"author":1,"featured_media":1807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[31,23,35,13,36,28],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-31","tag-analysis","tag-digital","tag-organization","tag-services","tag-turnout"],"wps_subtitle":"When CO caucus attendance collapsed, one county weathered the storm","_links":{"self":[{"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":14,"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1819,"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/posts\/1803\/revisions\/1819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/media\/1807"}],"wp:attachment":[{"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constellationpolitical.com\/blog\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}