In 2012, the Colorado Republican Party conducted a study on the effectiveness of political direct mail that was published in Political Research Quarterly and finally answered the question — is all this mail doing anything?
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Every cycle legislative leadership spends well into the seven figures on our effort to capture or defend competitive legislative races. But our inability to understand which races are actually competitive has resulted in hundreds of thousands of dollars of waste each cycle and mounting losses over the decade.
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Ranking Colorado’s best (and worst) Republican legislative candidates. Where every candidate this decade ranks across three objective measures of success.
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Ranking Colorado’s best (and worst) Republican candidates shows that it’s still possible for Republicans to win. But only if we study the right campaigns.
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